Insight is no laughing matter.

Everyone is talking about data, but what’s really going on behind the scenes? We’re researching the daily challenges that companies face. If you haven’t already; complete our insight survey here.

Any of the following sound familiar?

It can be hard enough to develop the right research questions, synthesise data and extract relevant insights. But companies also get thwarted by internal bias and existing habits.

People like the idea of using data more intelligently to inform decisions and optimise services. Just how many are living the dream?

Many questions. It’s time for some answers.

How are companies applying insights to marketing and customer experience? Where does insight sit within the organisation? What’s the role of different data sources and research methods?

To find out, complete our survey and receive the report: Insight Barriers 2016

Take part now!

Or use the links below to share this with the data lover in your life…