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Behavioural insights in action

Human Error vs Design Fail

Companies can be quick to cite technical failures when things go wrong. But research indicates that 70-90% of failures are actually [...]

A Framework for Tech-driven Behaviour Change

Here's a useful framework for understanding and exploiting the role of technology in changing behaviour. It was presented at our inaugural [...]

Which habits are bad for your business?

Are your services and communications ruled by historical decisions and habits, rather than what’s effective? I recently sent my android smartphone [...]

Zinc in Zambia: A case for behavioural design

The promise of behavioural economics is that small, cost-effective changes can have a big impact on behaviour. This could have been [...]

  • Data+DigitalHealth

Top digital health innovations: Data-driven behaviour change

This post gathers together some innovative ways in which data and technology are being combined to change behaviour in the context [...]

  • University

University challenge to agency ownership of marketing innovation

Behavioural science academics are on the ascendancy in marketing innovation and agencies should be alert to this. For many marketing managers, [...]

  • DrNickYeung

Confidence and choice: Dr Nick Yeung on the quirks of consumer decision-making

Consider a consumer deciding whether to buy a product they’re viewing online, a trust manager deciding whether to invest in a [...]

  • The Principles of Psychology

The ROI of psychology in the contact centre

Digital Shoreditch’s Behavioural Design event last week was buzzing with new possibilities for applying psychology and behavioural economics to marketing and [...]

  • ClaimsForm

Behavioural Economics: Insurance Fraud

Behavioural economics offers a fascinating possibility for tackling the problem of insurance fraud. Most insurance fraud isn't carried out by weathered [...]

  • BuyerJourney

The human brain on the buyer journey

Marketers, let’s try something different. Let’s momentarily abandon the funnel and the buyer journey. Let’s set aside channels and content, marketing [...]

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