Behavioural insights for HR: 4 ways to improve performance ratings
Applying behavioural science to employee performance ratings The spring 2014 Employee Outlook Report from CIPD found that one in three [...]
Top 5 Behavioural Economics TED Talks
If you only made it through a few chapters of Thinking Fast & Slow, sit back and enjoy our collection [...]
Holiday Reading: 5 Behavioural Science Books for the Beach
Heading off on holiday? From our popular behavioural economics booklist, here are our top 5 summer reads from the world [...]
Discounts & Decision-making: A New Frontier for Waitrose?
Waitrose is generating significant media coverage for its new personalised discount scheme, Pick Your Own Offers, which gives customers an ongoing [...]
Behaviour change: An education problem
With all the best intentions in the world; creating behaviour change in populations is hard. Even after years of informational campaigns, [...]
From Darwin to Design
At our latest Behavioural Meetup we were pleased to host Stuart Church, a UX designer with a background in Ethology (i.e. [...]
Employee Loyalty and the Code of Silence
We've recently been doing a lot of thinking about how to improve honesty – whether people are putting extra items into [...]
Red Bull: The Science of Focus
Our ever-growing booklist attests to the popular appetite for understanding and changing behaviour. Now brands like Red Bull are getting in [...]
When Intuition Trumps Big Data
In his new book, Risk Savvy, Psychologist Gerd Gigerenzer uses this 'Turkey Illusion' to challenge our reliance on data. Imagine you’re [...]
Are Your Personas Static?
If your target personas are static, fixed characters in your brand narrative, you may be underestimating the power of context. Take [...]