We find that almost everyone who is interested in using behavioural insight in a professional context also harbours a personal interest in understanding how the mind works.

Getting stuck into content-curation engine Pinterest last week, we started gathering together some of the fascinating books out there. Some are airport page-turners, while others are more weighty academic tomes. But if you have an interest in neuroscience, behavioural economics or the psychology of decision-making, it will hopefully introduce you to some new perspectives.

View our behavioural booklist here.

We plan to keep updating it over time, so additional suggestions are much appreciated and most welcome.