Without wanting to give you choice overload, here are some of the other behavioural science TED Talks that have sparked our interest here at Prime Decision. The topics span much broader categories, with useful take-outs for behaviour change, psychology, health, neuroscience and consumer behaviour. Enjoy!
1. Paul Piff: Does money makes us mean?
Key Learning: The presence of money can have a profoundly negative impact on people’s behaviour.
2. Joseph Pine: What consumers want
Key Learning: To make consumers happy; you need to satisfy their desire for authenticity.
3. Dan Gilbert: The psychology of your future self
Key Learning: We are very bad an imagining how we’ll feel in the future – which will negatively impact on saving behavior, financial decisions and health choices.
4. Michael Norton: How to buy happiness
Key Learning: Spending on other people has a greater return than spending on yourself.
5. Read Montague: What we’re learning from 5,000 brains
Key Learning: You often don’t know who you are until you see yourself in interaction with people, and this goes for studying neuroscience patterns too!
6. Dan Ariely: Beware conflicts of interest
Key Learning: When developing tests or initiating changes – try not to let the potential rewards blind yourself to reality.
7. Alex Laskey: How behavioral science can lower your energy bill
Key Learning: Behavioural biases can be harnessed to help nudge meaningful change.
8. Kelly McGonigal: How to make stress your friend
Key Learning: How you think and how you choose to act can dramatically alter your experience of stress.
9. Joachim de Posada: Don’t eat the marshmallow
Key Learning: Self-discipline is the most important factor for success.
10. Myriam Sidibe: The simple power of hand-washing
Key Learning: Business growth can be harnessed to save lives… and soap is the most beautiful invention in public health.
11. Frans de Waal: Do animals have morals?
Key Learning: We can learn about our own moral instincts by studying the behaviours of other primates i.e. empathy, consolation, pro-social tendencies, reciprocity and a sense of fairness.
12. Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns
Key Learning: Advertising is still one of the most powerful tools for change that we have available.