The Team

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So far The Team has created 50 blog entries.
  • Tea Milk Teabag hot tea tea cup

65 ways to make a cup of tea

Are you taking customer decisions for granted? Like many organisations, Prime Decision’s day pretty much revolves around the kettle. [...]

Data Home Truths

Insight is no laughing matter. Everyone is talking about data, but what's really going on behind the scenes? We're researching the [...]

Can Leo’s climate speech actually change behaviour?

Leonardo DiCaprio used his Best Actor speech to say that ‘Climate change is real’. Amazingly, large numbers of people [...]

Insight Barriers Survey 2016: Call for Participants

It's time to get more insight about insight! Data and insights are receiving increasing focus, but are they being [...]

Behavioural insight: New reads for a new year

5 books to inspire change in 2016 New Years resolutions are notoriously troublesome – in spite of the best [...]

Performance Appraisal: Dump it, or fix it?

4 ways to reduce the pain of performance management “Perhaps no talent management process is more important or more reviled than performance management.” Effram [...]

FCA Occasional Papers: A Behavioural Economics Cheat Sheet

If you’re working in financial services, you should have heard of behavioural economics. But have you read all the Financial [...]

  • Contact center

How behavioural insight boosted contact centre appointments by 69%

Read our short case study to understand how Prime Decision worked with Wesleyan Financial Services to increase customer annual financial [...]

Applying Behavioural Insights to Digital: Learnings from #BX2015

The majority of behaviour change projects at Prime Decision include at least one digital context, so at this year’s Behavioural [...]

12 Behavioural Science TED Talks you may have missed

If you caught our Top 5 Behavioural Economics TED talks, but are still hungry for more, you’ve come to the right [...]

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